Rotor By Hand

Online Commercial

A show of passion and dedication, even for the smallest details.

Most consumers never see the intense labor and passion that is put into the products and services they receive from a business. In the creation of every product, there are untold stories of experts who are devoting themselves to the smallest details.

Masayoshi Harada is an incredibly skilled craftsman, and we created a film about his unique role at Mitsubishi Heavy Industries. Masayoshi peens rotors by hand - this process is not only very delicate, but is necessary for the safety and proper operations of this heavy machinery. Masayoshi told us his story in Japanese, the only language he speaks.


American Advertising Awards: Bronze - Branded Content more than 60 seconds
Forbes Business Insider

Client: Mitsubishi Heavy Industries

Director: Emmanuel Osei-Kuffour

Producer: Christopher Shepherd

Director of Photography: Justin Sweidel

Editor: Cameron Butterfield

Sound Mix/Master: Christopher Bourque

Color/Finishing: Justin Sweidel

Music: Evolv - And Make a Tradition out of It

view all work

"We’re thrilled with the final product. This film performed incredibly on Forbes Brand Voice and showed the unique character of our brand."

Stephanie Martin