Most consumers never see the intense labor and passion that is put into the products and services they receive from a business. In the creation of every product, there are untold stories of experts who are devoting themselves to the smallest details.
Masayoshi Harada is an incredibly skilled craftsman, and we created a film about his unique role at Mitsubishi Heavy Industries. Masayoshi peens rotors by hand - this process is not only very delicate, but is necessary for the safety and proper operations of this heavy machinery. Masayoshi told us his story in Japanese, the only language he speaks.
American Advertising Awards: Bronze - Branded Content more than 60 seconds
Forbes Business Insider
Client: Mitsubishi Heavy Industries
Director: Emmanuel Osei-Kuffour
Producer: Christopher Shepherd
Director of Photography: Justin Sweidel
Editor: Cameron Butterfield
Sound Mix/Master: Christopher Bourque
Color/Finishing: Justin Sweidel
Music: Evolv - And Make a Tradition out of It