Recruiting Film

Craft the right message, attract the right team

PCS is one of the original pioneers of software for the trucking industry. They’ve been around since the early 90’s and have been growing alongside the industry they serve. Their goal has always been to reduce the amount of clicks needed to do any given job and for the past 30 years, teams of software engineers are reducing clicks daily. 

PCS completely changed their business in 2020 and presented a new ambition for growth, and marked the new vision with new branding in a new headquarters. With this new vision, they needed to double the size of their team with the right people. They also wanted people to know that it’s a progressive place to work with impacts that they can truly make. 

The foundation of this brand is built on a deep heritage and connection to trucking, but has morphed into a full fledge platform that can run a trucking business with a high degree of automation. This deep understanding of everything from dispatch to load tracking is why their software is intuitive. We wanted to run with this and help viewers remember that PCS knows trucking. Real trucking. 


The Telly Awards: Silver - Branded Content Diversity & Inclusion

Client: PCS

Director/Writer: Christopher Shepherd

Producer: Hunter Carson

Director of Photography: Justin Sweidel

Assistant Camera: Ian Leonard

Drone: Andrew Stavis

Gaffer: Scott Payne

Key Grip: Daniel Vargas

Location Sound: Brian Albritton

Hair/MU: Cupcake Guerrero

PA: Will Guinn

Editor: Sam Baiamonte

Sound Mix: Christopher Bourque

Color: Justin Sweidel

Music: C.K. Martin - Rising Adrenaline

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“This film gave people a look inside our company, and nobody expected what they’re seeing. They love it. ”