Bluebonnet Beer

Brand Film

Attract great businesses to a city by showing great businesses, in a wonderful city.

The product that Claire and David Hulama create at Bluebonnet is one that relies on the support of the community that surrounds them. Their fans join them at the brewery every Friday night to taste their brews and spend time with one another, and local restaurants serve many of their seasonal beers on tap. It’s a story that began when their kids were already teenagers and their careers had already blossomed in the tech industry. David fell in love with brewing beer in his garage which attracted a few friends, then all the neighbors, and inspired an expansion that the entire town could enjoy. The fluctuation in quality and flavor that he experienced with other craft brews was something he and Clair aimed to do differently. His passion altered their paths tremendously, and we knew this story would inspire others to follow suit.

David is a brewmaster, and he explained the process of creating a beer from scratch and making it just right, over and over again. We were hooked by the depth of this story, and we worked to create a film about Bluebonnet that would hook viewers the same way. It’s a story that every small town business strives for - creating a product you’re incredibly proud of, surrounded and supported by the community you love, all while working with your family. They’re primarily a team of 2 that seems to do the work of many more. David focuses on the brewing methods and menu, while his wife and biggest fan, markets the beer to the local restaurants.

Round Rock, Texas, is a great place to live and work, but it’s an even better place because of small businesses like Bluebonnet Beer. The goal of the campaign is to attract entrepreneurs to open their business here, and people like Claire and David make the dream feel attainable. We loved the story so much we felt a director's cut would benefit the story, allowing more depth and personality from the owners to shine.


American Advertising Awards: Gold - Cinematography
The Telly Awards: Silver - Branded Content Food/Beverage

Clients: Round Rock Chamber & Bluebonnet Beer

Directors: Christopher Shepherd & Justin Sweidel

Assistant Director: Frederik Engell Trampe

Director of Photography: Justin Sweidel

Assistant Camera: Ian Leonard

Editor/Sound Design: Sarah Krusen

Sound Mix/Master: Christopher Bourque

Color/Finishing: Justin Sweidel

Music: Steven Gutheinz - Reverie | Analog Heart - With Hope | Eric Kinny - Daydream In D for Cello | Roary - Trace

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"These stories are fantastic. You can really feel the atmosphere of the community."

Round Rock Chamber